Microtec Goldeneye-700: honourable mention @ reddot design award 2009
03/07/2009 - 17:45
Design experts honor the multisensory quality scanner GOLDENEYE-700 at the reddot award: product design 2009.
In one of the toughest and most renown international design contests, the reddot design award, GOLDENEYE-700
by MiCROTEC has been honored with a “honourable mention” by an extraordinary jury of top-class experts.
GOLDENEYE-700 outclasses the over 3,200 products from 49 nations which took part of the contest. The“honourable mention” is given only to products which stand out because of their care to the smallest detail. Theofficial presentation of the award took place in front of over 1,000 guests in the Aalto Theater at the Opera of Essenon June 29th 2009.
The company MiCROTEC as well as its designer MM Design (both Brixen-Bressanone) have received the reddot
award during the festive event.
With its multi-sensor system, GOLDENEYE determines the optical and structural quality of lumber for the globalwood industry. The combination of color, laser and x-ray scanning enables the device to recognize and locateprecisely aesthetical and structural faults independently if they are on the surface of or inside of the work piece.
The design gives the optoelectronic scanner, which consists of corrugated sheet metal with rounded edges, anarchitecture that clearly distinguishes the transport system from the intelligent section of the system and expressesthe technological character of the machine.
In times of economic crisis a large number of companies banks on good, honest product design. The higher thedesign quality, the better a company can position itself in the global market. Here the consumer is the focus ofinterest. The highest ease-of-use and a down-to-earth performance of the companies – these are the characteristicsof the award-winning products. Design is the catch phrase of the 21st century. It reflects zeitgeist and materialculture. However, design also carries great responsibility, because it has to react to global as well as individualneeds.
The more intelligent the design, the higher a product's utility value and quality. In the category “Industry and crafts”
the aim is to simplify operating sequences with well thought-out, ergonomically optimised products and to create thelargest possible utility. Often the decisive difference is in the detail, and the thinking and development process of thedesigner is perfected in the product. An increasing number of manufacturers from the areas of consumer goods aswell as machine and investment goods invest in good design because they have recognised that a consistent designconcept enables a clearly discernable increase in product quality. A return to material as the basis of good design isclearly discernible; overall, successful forms are undergoing a modernisation which goes hand in hand with thetechnological progress. Design expert Professor Dr. Peter Zec explains: “The economic added value of good designhas become established worldwide as a long-term recipe for success.” According to Professor Zec, years ofexpertise as an international promoter of design have shown him that design is not just about aesthetics. Theresearch work carried out by the reddot institute for advanced design studies made it possible to develop a formulathat can actually measure the value of design. “This type of market survey is unique worldwide,” says Professor Dr.
Peter Zec. “The results provide the inherent motivation to use design in the business process. They can be used toconvince entrepreneurs to optimize their work by investing in design and generating the maximum economic benefit.”
According to Professor Dr. Peter Zec, the financial crisis is not all negative, as it also serves to open up newperspectives. Quality acquires a completely new status, and this ultimately benefits design. “In times of crisis it ispossible to introduce new value systems, and the results of the market analysis by the reddot institute for advanced
design studies open up new investment strategies,” says Professor Zec.
www.microtec.eu
Dr. Christian Schatzer
Marketing & Communication Manager
MiCROTEC GmbH - srl
IT-39042 Brixen (BZ) - Via Julius Durst Straße 98
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