the timber network

Guangdong Yihua timber industry Co,.Ltd is one of the leading professional manufacturers of wood products in China, specializing in wooden furniture and wooden flooring including solid and engineered parquet. Their products were popular in America, Australia and European countries. In 2007, the area of the flooring production factory reached 130 thousand m2 after the expansion.

Yihua is very strict with the quality control of their products. Their products got the certificates of ISO9001 and ISO14001 and their engineered parquet pass the “CE” certification of European Union. Yihua is also the member of Global Forest Trade and Network (GFTN) and National Wood Flooring Association (NWFA).

With the 20 years experience in the wooden flooring production, Yihua was one of the companies first introduced Taiwan solid wooden flooring technology and equipments. It also took the lead in producing the antique flooring. In the DOMOTEX 2008, Yihua showed their high quality and better technology in the wooden flooring production.

The wooden flooring output of Yihua timber is about 3300 thousand per year and most of them are exported. Thereinto, about 60% were exported to America, 30% were exported to Australia and European countries and 10% were sold in domestic market. Li Juewei, the wooden flooring sale director of Yihua timber said,“Our products has become the recognized brand for both the foreign and domestic markets. As the increase of the environmental consciousness and the decrease of the natural forest resources, we will pay more attention to the engineered flooring to satisfy the market need and make full use of the wood resource.”

As America suffers the slow economic development speed and the second mortgage, together with the cancel of export tax rebate in China, many companies faced with the bankruptcy. As for Yihua, who took America as the mainly export country, Director Li said,“Our strong sales organization in America had ensure the stable orders. Besides, our own forest resources provided us with raw materials which can effectively decrease our cost. So we didn’t get affected in exporting to America. We plan to develop the middle, east and north Europe market and increase the export volume to Europe on the basis of sustaining the America market.”

When mentioned about the new plan of Yihua timber in 2008. Director Li said：“To meet the expansion in 2007, We had built ten balance gas conditioning rooms with the area of 3000 m2 and ten kilns with the area of 1000 m2 in 2008. Besides, we will find strong importers with good repute. Our purpose markets include England, north Europe, and oil production countries like Russia and middle East countries. Also, we will show our products through attending exhibition. In addition, we had relationship with some customs through FORDAQ, we will also propagandize ourselves through the professional website like FORDAQ to promote our brand.”